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#CityResolveRDU Campaign: 'How will you improve your city?'
March 9, 2016
ULI Triangle members engaged in a social media blitz January 11-15, 2016, to encourage our community to think about how they can help make Triangle cities better in the new year. The #CityResolveRDU campaign featured daily prizes to local businesses, rewarding the best resolution each day. And on January 18, a grand prize winner received a complimentary annual ULI membership for the best overall resolution. ULI members and non-members offered some great ideas, both big and small, on how they can individually make an impact on our community—from riding transit to improving quality of life and sustaining economic growth.
If you missed it, scroll through the entire campaign on Storify. If you made a 2016 resolution, let us know how it goes. If you didn’t make a resolution, there’s still plenty time to do something for your community in 2016!
Here’s an overview of the #CityResolveRDU campaign footprint:
Twitter Video Plays
220
Total Video Impressions
377
Email Blasts Impressions
1,618 per email, 6 total emails
Twitter Impressions
9,400 (compared to 2,900 in all of December)
#CityResolveRDU Unique Responses
45
Twitter Increase in Followers
43
Twitter Mentions
34
5 Daily Winners
Received gift cards to local coffee shops
1 Grand Prize Winner
Received an annual ULI membership
Most Trending Topics
Transit, public art, infrastructure investment, quality of life
View the story “#CityResolveRDU” on Storify